A question that often pops up any time a business owner reads about the latest digital marketing tactic is, “How can this make me money?” Right now, the hottest trend is live video: the act of broadcasting in real-time through the internet via various platforms like Facebook Live, Periscope, Instagram Live and many more. If […]
Video marketing has exploded in popularity in recent years, and should be part of every effective marketing strategy. Live videos on social media channels like Facebook and Instagram have a way of capturing attention like no other. The live element of the video creates an urgency and importance that’s hard to ignore. People watch live […]
Social media management is fast becoming a staple of business marketing for organizations of all sizes. In a recent survey, 52% of social media managers said social media positively influences revenue and sales. Therefore, fostering an ongoing conversation with your audience is important. Maintaining consistent branding and a regular posting schedule can be a challenge […]
Imagine, if you will, a country of more than 1.3 billion people with no access to Facebook, Instagram, or Twitter. Now imagine that more than half of those people—846 million, to be precise—are using one online social service to chat and share with friends, read news, play games, track their fitness goals, make voice and […]
This is the guide for you if you’re interested in the Chinese market & a WeChat Business Account. Companies all over are interested in creating a presence in China. One of the best ways of doing this is by using WeChat Official Account for Business. This guide is going to be a little more intricate […]